Pass the Parcel – lead gen campaign 

Pass the Parcel eDM
Pass the Parcel sample eDM – how the campaign was introduced to customers and the game started

Lead generation campaign linked to the DHL NZ Lions Series 


Build sales leads and a pipeline of SME businesses by leveraging sponsorship assets in the months leading up to the DHL NZ Lions Series (February-May 2017).


A digital campaign was devised alongside our agency partner, Dark Horse. Linked to the game of rugby and DHL’s core business as a logistics provider. Used referrals to build the customer pipeline and ultimately business revenue.


More than 12,000 external registrations
ROI of 9:1 based on monthly confirmed revenue vs campaign cost


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s