Pass the Parcel – lead gen campaign 

Pass the Parcel eDM
Pass the Parcel sample eDM – how the campaign was introduced to customers and the game started

Lead generation campaign linked to the DHL NZ Lions Series 

Objective:

Build sales leads and a pipeline of SME businesses by leveraging sponsorship assets in the months leading up to the DHL NZ Lions Series (February-May 2017).

Solution:

A digital campaign was devised alongside our agency partner, Dark Horse. Linked to the game of rugby and DHL’s core business as a logistics provider. Used referrals to build the customer pipeline and ultimately business revenue.

Results:

More than 12,000 external registrations
ROI of 9:1 based on monthly confirmed revenue vs campaign cost

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