Lead generation campaign linked to the DHL NZ Lions Series
Build sales leads and a pipeline of SME businesses by leveraging sponsorship assets in the months leading up to the DHL NZ Lions Series (February-May 2017).
A digital campaign was devised alongside our agency partner, Dark Horse. Linked to the game of rugby and DHL’s core business as a logistics provider. Used referrals to build the customer pipeline and ultimately business revenue.
More than 12,000 external registrations
ROI of 9:1 based on monthly confirmed revenue vs campaign cost